Botanical Name: Arctostaphylos uva ursi
Common Names: Bearberry, Hog cranberry, Kinnikinnick, Mountain Cranberry, Red bearberry, upland cranberry, wild cranberry, bear's grape
Magickal lore surrounding Uva Ursi falls into two major areas: Psychic power/divination, and connection with the animal kingdom. Uva Ursi is said to align a person with their own inner strength, and to help connect with ancestral knowledge.
Uva Ursi is especially favored by those who work with Bear energy. Shamans use Bearberry for shape-shifting magick. Healing (of others) and wisdom-seeking are other magickal properties of Bearberry.
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